However, I want to convince you that this album is worth an hour of your time regardless of your prior interest in the group and whether you had ever heard of them before, as the deft mix of musical styles showcases their impressive vocals and talent which have been refined for over a decade, even if this can come at the cost of a more thematically consistent listening experience. As I’ve mentioned on this website before, being such a massive fan of the group for as many years as I have means that I was most likely going to be pleased with the album regardless of its contents. Now admittedly I may not be the person best-placed to give a truly objective answer to this question. Momoiro Clover Z releasing a new album is a big deal.Īs of Friday, the album has been released to the general public, leaving one question on the minds of fans and onlookers alike: was the album worth the wait? When I visited Shibuya recently, I was even serenaded with the album’s main track ‘The Diamond Four’ being blasted out of giant screens around Shibuya Scramble. The album has been getting the promotional push to match the gravitas of the situation too, with a special pop-up shop in Shibuya, Tokyo Skytree being lit up in the group’s colors on both May 11 and 17, collaborations with Honey’s Bar for smoothies, workout bottles, and notebooks, as well as discount fashion brand Shimamura for everything from socks and underwear to clothing to even bedding and cushions. With this in mind, the release of a brand new album from the popular group, coinciding with their 11th-anniversary of their foundation today on May 17 and the first since they released 2 new albums simultaneously in 2016, is a big deal. They had a meteoric rise to the very top of the industry and have stayed there in the public awareness ever since.
It’s hard to overstate how impressive it is that Momoiro Clover Z has been able to continue as a group with such permanence and dominance within the idol industry for 11 full years.